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Mohamed Henedy & Tasaheel Facilitate Funding on Cairo's OOH
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Mohamed Henedy & Tasaheel Facilitate Funding on Cairo's OOH

By INSITE OOH
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January 27, 2025 3 weeks ago
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1 minute, 40 seconds
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Tasaheel launched a new outdoor advertising campaign on Greater Cairo’s OOH scene encouraging the audiences to start their own business with ease. The campaign features beloved actor Mohamed Henedy and this is considered Tasaheel’s very first appearance on Cairo’s billboards. The campaign also highlights that Tasaheel is in partnership with financial services and mobile app Halan. Halan’s prior successful OOH appearance was in August 2024 when the company was promoting their BNPL concept through their cards.

The ad visuals use the catchy main tagline which translates to “If It's Facilitation, Depend on Tasaheel,” however in Arabic it has more of a rhyme to it which makes it even more attractive and prone to get stuck in consumer's and passersby’s heads. The campaign also uses informative ad copy which translates to “If you want to grow your business, Tasaheel will finance you starting from 3 thousand EGP to 15 million EGP.” This will definitely get people excited about actually starting the business they have always dreamed of. 

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The ad visual also uses Mohamed Henedy’s star power considering that the large majority of the population admire the actor’s talent. The visual portrays Mohamed Henedy wearing a suit and tie and holding a big suitcase open to show what’s inside, which is a ton of cash. Mohamed Henedy holds this bag of money in different settings which seem to be new businesses. One visual displays Henedy holding the bag in a meeting room with a meeting table surrounded by sharks. The visuals are inspired by the television ad. The visual also prominently displays Halan’s logo at the bottom right and includes a call to action for potential members to join Tasaheel via Halan’s app

To capture more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more. 


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