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ENWAN Developments Reappears on the OOH Scene Promoting the New Destination “MARAYA”
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Awareness Campaign

ENWAN Developments Reappears on the OOH Scene Promoting the New Destination “MARAYA”

By INSITE OOH
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January 28, 2025 3 weeks ago
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1 minute, 55 seconds
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In collaboration with many esteemed entities ENWAN Developments has a new offering that will shock the seen a new commercial, administrative and medical destination serving the New Cairo area with pride. This follows their previous appearance in April 2024.

The brand is a conglomerate when it comes to real estate development activity as it has been around for more than ten years which also equals to a decade of experience as it has always strived for modernity and both of these points have influenced the brand’s execution style aggressively to create unique characteristics that carry the identity of the entity. Under one umbrella ENWAN Developments the brand holds its ground combining between the founder’s expertise and a singular investment entity the brands strives to curate specialized projects that are specialized for the Egyptian real estate market. According to this successive past the present and future ask nothing less and MARAYA Plaza is very promising starting with its location, located near the Central Ring Road and being in a calm neighborhood in the Fifth Settlement and near the American University and to add on its close to The Cairo Airport. Secondly the project offers administrative, commercial, and medical spaces, a single destination that has everything in one spot. Thirdly the features the mall offers are many and various units at Maraya New Cairo Mall are equipped with high-speed internet services while having the most exquisite brand in both food and clothing and also has top-notch security systems for both surveillance and individuals. 

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The visuals are very nibble while having a tad modernity that create this futuristic while also being very simple at the same time a great contrast that creates the perfect visual to represent both the brand and project. The ad copy also hosts the logos of success partners like Tradeline, E& while also hosting the logos of previous projects. The ad copy has two iterations where the usage of photography in one utilizes visualizations of the project and the other only humbly carries the brand’s logo in black a very elegant way to show off the brand’s character. 

For more about the campaign’s types, locations, budgets, media plans, and more, head to MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.


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