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A Fresh Fragrance Collection by Bottega Veneta Stuns Dubai’s OOH
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A Fresh Fragrance Collection by Bottega Veneta Stuns Dubai’s OOH

By INSITE OOH
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January 27, 2025 3 weeks ago
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1 minute, 38 seconds
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Bottega Veneta, the premium Italian luxury fashion and cosmetics & personal care brand, is back on Dubai’s billboards with a new OOH campaign launching their five new official fragrances. Bottega Veneta’s prior successful OOH appearance was 2 months ago when the brand released its Pre Spring 25 Collection.  Bottega Veneta has reappeared on Dubai’s OOH platform even stronger with a new campaign that was released during the second week of January. The campaign is a single-format one which utilizes uni-poles across the city with heavy distribution to reach the maximum amount of target audience. 

The ad visual is captivating and vibrant showing the new “Colpo di Sole - Eau de Parfum” with its notes and ingredients all around it. The billboards also prominently display Bottega Veneta’s logo in the center, in both English and Arabic ad copy. Colpo di Sole evokes the Mediterranean sun with warm, sensual notes of Angelica and orange blossom. It opens with zesty bergamot and Angelica, leading to a radiant heart of osmanthus and orange blossom. It dries down to a warm, comforting base of vanilla, vetiver, and musk.

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Other fragrances include; Alchemie - Eau de Parfum combining vibrant pink pepper with precious myrrh from Somalia. There is also Déjà Minuit which blends heady Madagascar geranium mingles with warm Guatemalan cardamom. Acqua Sale is another fragrance from the collection blending woody labdanum from Spain and meets  the juniper berry of Macedonia. Last but not least, is the Come with Me fragrance which blends Italian Bergamot meeting the powdery elegance of French Orris butter. 

Bottega Veneta launches its first fragrance collection under Matthieu Blazy, inspired by Venice's history as a global crossroads. The five scents reflect this by blending ingredients from diverse origins, mirroring the cultural exchange that defined the city.

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