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Haier is Here for More Creations and More Possibilities on OOH
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Awareness Campaign

Haier is Here for More Creations and More Possibilities on OOH

By INSITE OOH
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January 22, 2025 4 weeks ago
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1 minute, 12 seconds
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Out-of-home (OOH) advertising has become a key strategy for brands vying for consumer attention across Greater Cairo. Haier, a global leader in home appliances, recently unveiled a striking new campaign across the city, building on its earlier messaging and introducing fresh concepts to capture the Egyptian audience.

In its previous campaign, Haier positioned itself as "Dependable, Affordable, People’s Number One Choice," resonating with the local market by emphasizing reliability and value. That initiative created a strong connection with consumers who prioritize both quality and affordability in their home appliances. The current campaign takes this foundation to the next level, boldly declaring Haier as the "No. 1 globally" for home appliances. The visuals highlight a range of innovative products alongside an enticing offer of up to 45% off, catering directly to the cost-conscious Egyptian market.

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Strategically placed across Greater Cairo’s busiest roads, the new billboards combine sleek product imagery with compelling text, reaffirming Haier’s reputation for excellence. While the previous campaign emphasized trust and affordability, this one adds a global edge, reminding consumers that Haier’s innovations are recognized worldwide.

Through this progression, Haier demonstrates its evolving connection with Cairo's audience, balancing international prestige with local relevance.

Curious to learn more about this campaign? Dive into the world of MOOH (Monitoring Out-of-Home), your go-to source for comprehensive information and insights on Cadbury's out-of-home advertising strategies. Discover the various types of campaigns, specific locations, allocated budgets, media plans, and more.


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