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Saudi dairy producer Almarai has launched a new outdoor campaign to present their new rebranded yogurt packages.
Just in time for Ramadan, the ads display varied images of Almarai’s individual yogurt and a spoon, with ad copy that reads “The perfect meeting”. Monochromatic blue backgrounds light up the product elegantly.
The campaign started during the first week of May and uses uni-poles, gates, billboards, mega signs, T-poles, and double-decker poles across the Greater Cairo.
Industry: Food & Beverages
Brand: Almarai Egypt
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Mega Sign | T-pole
Region: North Africa
Tags: Rebranding Campaign | Regional Brand
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