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Trendyol Beauty Dazzles on Dubai’s DOOH with Their Cosmetics Collection
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Awareness Campaign Product Launch

Trendyol Beauty Dazzles on Dubai’s DOOH with Their Cosmetics Collection

By INSITE OOH
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January 24, 2025 2 weeks ago
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1 minute, 26 seconds
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The well-known mobile app, fashion and cosmetics & personal care brand Tendyol has climbed up on Dubai’s DOOH with a new campaign for its latest cosmetics collection. The campaign is a relatively new one which was released during the first week of January and this is marked as the first ever OOH appearance for Trendyol Beauty. The campaign is a single-format one which utilizes digital screens. Trendyol’s prior successful OOH appearance was during November 2024 when it was promoting up to 90% discounts, emphasizing a wide range of products under the tagline "From Essentials to Extras." 

Trendyol is currently back on track with a new DOOH campaign portraying visuals that include Trendyol Beauty’s signature lipsticks, lipglosses, eyeliner, and mascaras and skincare products, using the main tagline “Make Beauty Yours.” The billboards also use the large and clear ad copy “Discover Now” to get audiences excited about checking the website and doing some fancy cosmetics shopping. The lipsticks portrayed in the campaign are shades of red and a model is also portrayed wearing one of the bright red lipsticks so people can have an idea of the swatched color. The DOOH campaign also prominently displays Trendyol Beauty’s name in large ad copy against a pink hue which matches the packaging of the lipsticks.

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In psychology, pink is often associated with feelings of peace and tranquility. This calming effect can lead to relaxation and a sense of contentment. Unlike more stimulating colors, pink has a soothing influence. You could say it evokes a sense of romance rather than the fiery energy of passion. 

Learn more about DOOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.


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