
Emporio Armani Showcases Their Collection on UAE's DOOH

Emporio Armani has taken over the digital screens in Dubai with striking new OOH displays launched during the second week of January. The move comes after their last campaign to drive the message home about its modernistic approach toward fashion luxury. With sleek branding, sophisticated imagery, and campaigns that merge high-fashion outfits with aspirational lifestyle visuals, Emporio Armani ups the ante in the Middle East, with style and panache.
The fashion wear label showcases its contemporary sophistication within its images featuring a series of shots. On the visuals, images of models reveal fluid, articulated pieces that show movement and a nonchalant effortless style. The subtle coloring makes use of the ageless feel associated with the brand, while typography in Arabic also reinforces communication for Dubai locals. The contrast between the minimalistic background and the elaborate styling lets the clothes be at the forefront, carrying the brand's signature understatement of luxury. The choice of models, from different looks and ages, signals inclusiveness from Emporio Armani.
Placed in crucial locations such as the main highways and commercial districts of Dubai, the digital billboards guarantee maximum contact with high-end residents and guests. The city's dynamic landscape is a perfect location for luxury-driven lifestyles that house the refined aesthetic of Armani. By targeting premium retail destinations and high-traffic roads, the brand reinforces its positioning among high-end fashion-conscious consumers.
The new campaign struck Dubai’s digital screens in the second week of January.
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