
New Step Announced on Billboards: Geely Is Manufactured in Egypt

Auto Mobility recently launched an impactful outdoor advertising campaign in Cairo for Geely, with the slogan "A New Step. Made In Egypt." The initiative underlines Geely's commitment to the Egyptian market and the local assembly of their vehicles.
The campaign visuals host Ancient Egyptian symbols uniquely and futuristically imprinted within the Geely logo. The latter symbolizes the pledge of Geely to infuse local pride into global automotive excellence. The billboard design showcases a glimpse of Geely’s current, on-going project, leaving the vehicle's details a surprise.
The "A New Step. Made In Egypt" campaign is a declaration of intent. Egyptian symbols are now being integrated into Geely's branding, thereby building a more meaningful connection with the local community and driving home the message that the company is investing in the economic development of Egypt.
You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and the Emirates OOH-dedicated analysis system, and Media Intelligence.
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