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Sephora’s Signature Size Up Volume Mascara Hits Dubai’s D/OOH in Supersize

Pioneering cosmetics & personal care brand Sephora has popped up on Dubai’s D/OOH scene with a new outdoor advertising campaign for its popular mascara “Size Up” which has been launched in a supersize instead of the previously sold mini size in four different vibrant colors. The campaign is a relatively new one which was released during the first week of January alongside the beginning of the new year 2025.
The advertisement is a multi-format one utilizing lampposts and digital screens heavily distributed across the city of Dubai. Sephora’s prior successful OOH campaign was approximately 1 week ago when the beloved brand was promoting downloading the app and giving something beautiful for the holiday season.
The campaign uses the ad copy “Sephora Collection” and the main tagline “New Size Up in Color” in both English and Arabic to reach the maximum number of consumers and target audience. The new mascara is captured against a sky blue hue which has a calming and relaxing effect that gives us peace and makes us feel confident and secure which a smart marketing approach Sephora has used.
There are 2 new shades that can replace the traditional black mascara and these are; brown: a trendy color for softer eyes, and burgundy: a warm shade for subtle eyes. There are also two more explosive new shades for bolder looks; blue: a trendy flashy hue for electric eyes and pink: a vibrant color for sparkling eyes. The product is also a vegan formula free from animal-derived ingredients.
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