
Bulgari Shines with Serpenti Jewelry Collection on Dubai’s DOOH

Bulgari, the luxury Italian jewelry brand, has launched an outdoor advertising campaign in Dubai for their Serpenti necklace collection of 2025. The campaign is a relatively new one which was released during the first week of January following Bulgari’s prior OOH appearance which was during December 2024 when it was advertising for their signature serpent-like gold bracelets. This campaign is a single format campaign that utilizes digital screens across Dubai.
Bulgari is back on track with their Serpenti campaign portraying the Serpenti Tubogas Necklace which is an 18 kt yellow gold necklace set with demi pavé diamonds on the head and the tail, and black onyx eyes. One of the campaign visuals portrays a closeup of a sandy beach while the center of the billboard prominently displays Bulgari’s official logo along with an infinity sign which is the approach of the campaign. Another visual shows the Serpenti necklace transforming into an infinity sign and later moving into a wearable necklace.
Bulgari's Serpenti collection, a renowned symbol of the brand, boasts a rich heritage. The inaugural Serpenti timepiece, introduced in 1948, was a groundbreaking bracelet watch. Crafted in gold, it showcased a square dial and a serpentine body that gracefully encircled the wrist. The watch's distinctive feature was its flexible bracelet, meticulously fashioned using the Tubogas technique, resulting in a continuous, sinuous coil of gold.
To learn more about Bulgari’s and other brand’s DOOH campaigns, check the brands section in our INSITEOPEDIA.
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