INSITE OOH Media Platform

ad

This AD will close automatically in 7 seconds

Bulgari Shines with Serpenti Jewelry Collection on Dubai’s DOOH
SHARE
Awareness Campaign Naked Eye 3D Billboard

Bulgari Shines with Serpenti Jewelry Collection on Dubai’s DOOH

By INSITE OOH
|
January 23, 2025 3 weeks ago
282 Views
1 minute, 14 seconds
Listen to the article

Bulgari, the luxury Italian jewelry brand, has launched an outdoor advertising campaign in Dubai for their Serpenti necklace collection of 2025. The campaign is a relatively new one which was released during the first week of January following Bulgari’s prior OOH appearance which was during December 2024 when it was advertising for their signature serpent-like gold bracelets. This campaign is a single format campaign that utilizes digital screens across Dubai.

Bulgari is back on track with their Serpenti campaign portraying the Serpenti Tubogas Necklace which is an 18 kt yellow gold necklace set with demi pavé diamonds on the head and the tail, and black onyx eyes. One of the campaign visuals portrays a closeup of a sandy beach while the center of the billboard prominently displays Bulgari’s official logo along with an infinity sign which is the approach of the campaign. Another visual shows the Serpenti necklace transforming into an infinity sign and later moving into a wearable necklace. 

• Advertisement •

Bulgari's Serpenti collection, a renowned symbol of the brand, boasts a rich heritage. The inaugural Serpenti timepiece, introduced in 1948, was a groundbreaking bracelet watch. Crafted in gold, it showcased a square dial and a serpentine body that gracefully encircled the wrist. The watch's distinctive feature was its flexible bracelet, meticulously fashioned using the Tubogas technique, resulting in a continuous, sinuous coil of gold.

To learn more about Bulgari’s and other brand’s DOOH campaigns, check the brands section in our INSITEOPEDIA.


Your opinion counts!

Come on, tell us what you feel about this article.

0
0
0
0
2

Campaign Credits

Industry
Brand
Advertiser
Country
Region
OOH Size
Media Provider
PREVIOUS Article
Tales of Gatherings with Diriyah and Boulevard on Visit Saudi's DOOH
NEXT Article
Sephora’s Signature Size Up Volume Mascara Hits Dubai’s D/OOH in Supersize

Write a Comment

In order to be able to write a comment or show comments, please Log In or Sign Up

Please make sure you are connected to the internet