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Tales of Gatherings with Diriyah and Boulevard on Visit Saudi's DOOH
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Awareness Campaign

Tales of Gatherings with Diriyah and Boulevard on Visit Saudi's DOOH

By INSITE OOH
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January 22, 2025 4 weeks ago
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1 minute, 27 seconds
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Visit Saudi rises on Dubai’s DOOH scene with a new outdoor advertising campaign announcing Diriyah and Boulevard Winter Season 2025. The campaign is a relatively new one which was launched during the first week of January. The campaign is a single-format one that utilizes digital screens across Dubai and is heavily distributed to reach the maximum number of potential visitors. Visit Saudi’s previous successful OOH was 2 months ago when it was also announcing the Winter Season at Riyadh and AlUla.

Visit Saudi is back on billboards advertising for the culture-based Diriyah area in Riyadh. The visual uses the ad copy “Tales of Gathering With Diriyah Season.” The slogan used in the campaign is “Winter’s events await” exciting the masses about visiting Saudi Arabia and participating in activities related to the Winter Season.

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The campaign also includes the logo for the advertiser “Saudi Welcome To Arabia” while highlighting that it will be a “Winter of 1001 Nights.” The visuals also portray 2- 3 friends sitting in Diriyah in the evening and having tea and enjoying their time. Other visuals portray the legendary, captivating Boulevard World while using the main tagline “Tales of Variety,” along with “Across Boulevard World’s Vibrant Zones.” 

Diriyah Season is returning, filled with the vibrant energy of Samri music and seven exciting areas, each promising a unique cultural experience. Enjoy live music, fine dining, history, and art. Boulevard World, a global cultural journey, is expanded in 2024 to include zones inspired by Saudi Arabia, Africa, Courchevel (France), Iran, and Turkey, alongside enhancements to existing areas.

Get more in-depth details about the DOOH industry by visiting our Insiteopedia and navigating through its different sections.


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