
S1 Tower by Al Thuriah Ornaments the OOH Scene with a Die-Cut Billboard

Al Thuriah launched an OOH campaign during the first week of January 2025 to promote its S1 Tower in Al Mamzar, Sharjah. The campaign utilizes a combination of lampposts and creatively designed die-cut hoardings placed throughout the streets of Sharjah city.
The hoardings feature a predominantly dark background, likely black, creating a sophisticated backdrop for the building's imagery. The "S1 TOWER" logo is positioned prominently on the left side of the hoarding in a clear, white font. The logo itself is a stylized number "1" with three vertical lines extending upwards, resembling a building or perhaps signal bars, suggesting connectivity or growth. Below the logo, "AL MAMZAR, SHARJAH" is written in a smaller, white font, clearly indicating the tower's location.
The central portion of the hoarding showcases a realistic die-cut rendering of the S1 Tower. The tower is a modern, high-rise structure with a mix of glass and concrete, suggesting a contemporary architectural design. The image provides a clear view of the building's exterior, allowing potential buyers to visualize its scale and aesthetics.
To the right of the building rendering, the phrase "A NEW ICON" is displayed in both English and Arabic. This text is positioned to emphasize the tower's status as a landmark development.
The far right of the hoarding includes a smaller image depicting a furnished apartment interior. This image offers a glimpse into the lifestyle offered by the tower, showcasing modern furniture and a comfortable living space. The Al Thuriah logo is also placed on the right side, along with their contact information: "06 591 1011". The Al Thuriah logo is a stylized symbol, possibly representing a building or architectural element.
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