The “Allora Hub” campaign by Tibia Developments introduces a fresh perspective in Sheikh Zayed’s commercial real estate market. Following their branding campaign that was published on December 2024. Placed prominently on Cairo’s bustling roads, the billboard encapsulates modernity and convenience, targeting urban professionals and investors seeking integrated spaces. The sleek architectural design showcased reflects a blend of luxury and functionality, aimed at offering “all needs in one place.” This campaign marks a pivotal move for Tibia Developments, a new entrant to the competitive property development scene in Egypt. The message is direct yet aspirational, highlighting affordability with just a 10% down payment and extended installment plans up to eight years. These features aim to dismantle financial barriers and attract a diverse clientele, especially first-time business owners and small-scale entrepreneurs. By leveraging a strategic location in Sheikh Zayed, an area synonymous with Cairo’s upscale developments, Tibia taps into a growing demand for versatile commercial hubs. The visuals evoke an air of sophistication, with clean lines and green surroundings complementing the promise of a premium urban experience. The campaign succeeds in creating intrigue, presenting Tibia Developments not just as a builder but as a brand redefining convenience and accessibility for modern businesses. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and the Emirates OOH-dedicated analysis system, and Media Intelligence.