
Imarrae Developments Marks New Cairo by Their Newest Project in New Cairo

The newest OOH campaign by Imarrae Developments is causing ripples across Cairo. Nothing short of impactful, this ad focuses on its latest project, introducing Cairo’s audience to the brand’s sleek and minimalistic approach.
With billboards all along major highways proclaiming "New Cairo Just Got Marked," the idea of this statement of dominance resonates within their audience. The campaign is sharp and contemporary, with navy and black backgrounds popping against clean sans-serif typography for a premium, modern feel on billboards. A bold, pink slash cuts through the name Imarrae, reinforcing the concept of “marking” territory, which could act as a metaphor for staking a claim in the competitive real estate market. The tagline “We’re Taking Over the Streets of New Cairo” and “Lines that Lead to Greatness” don’t shy away from confidence, and the use of a single, strong statement per billboard ensures maximum readability and impact.
New Cairo has become the talk of the town, where several luxury residential projects establishing their properties there, and Imarrae Developments places itself on the map with league players in their positioning.
Reveal more information about this OOH campaign, formats, locations, and more by visiting MOOH, an OOH-dedicated analysis system, and Media Intelligence in Egypt and the UAE.
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