Making chocolate better, one piece at a time, food & beverages brand Galaxy climbs on Dubai’s digital outdoor advertising platform with a mouthwatering new campaign triggering hunger around the UAE. The widely loved chocolate bar’s mission extends beyond producing great chocolate. They’re committed to ethical and sustainable practices that uplift cocoa-growing communities. Galaxy’s prior successful OOH appearance was during October 2024 and was empowering women in the region to thrive. The captivating and vivid visuals uses the main tagline “So Smooth Pleasure Lasts” in both English and Arabic ad copy to reach the maximum number of consumers and chocolate lovers. The visual portrays a piece of Galaxy’s smooth chocolate laid on a golden fabric that gives the effect that it is soft and delicate like the chocolate. There is also a ribbon of melted chocolate right behind the gold fabric. Other visuals show the same design along with the ad copy “So Smooth.” The background used is white. White symbolizes cleanliness, purity, and perfection while giving a refreshing effect as well as balance. The color can also represent neutrality or space. In fact, white creates “breathing room” between two or more elements making it a perfect color for the campaign. The campaign is a relatively new one which was released during the second week of January. The campaign is a single-format one which utilizes digital screens across Dubai. Learn more about more DOOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.