McVitie's, a renowned British food & beverages brand famous for its biscuits and snacks, has a long history dating back to 1830 in Scotland. Known for their delicious treats, McVitie's has recently made a strong presence in Dubai with a widespread digital outdoor advertising campaign. The campaign is widely distributed across Dubai to reach the maximum number of people who love the famous Digestive biscuits. The visuals use the main tagline “It’s not just a biscuit, it’s THE biscuit,” in both English and Arabic ad copy to maximize the number of target audience. The visuals also portray McVitie’s variety of biscuits which include; McVitie’s Digestive Milk Chocolate biscuits, The Original Digestive biscuits, and the Dark Chocolate Digestive biscuits by McVitie’s. The visuals also display these crispy and delicious biscuits all around the billboard which are really mouthwatering and cause cravings. A separate visual uses the ad copy “All roads lead to THE Original” and right next to the ad copy, McVitie’s’ logo is portrayed. Another visual portrays the original Digestive Biscuit in the middle of the billboard with the tagline all around it. This campaign is a relatively new one which was released during the first week of January and is a single-format campaign utilizing digital screens heavily distributed across the city. This is also McVitie’s first appearance on Dubai’s outdoor advertising scene. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.