Kulture Developments takes off on Cairo’s billboards for the very first time with a brand new, eye-catching outdoor branding campaign. With its artistic flair and innovative design, the campaign spotlights the company's commitment to creating unique and impactful spaces. The billboards proudly present the company’s sleek logo, a symbol of innovation and excellence. Alongside the logo is the mission statement Making Our Own Way boldly displayed to represent a summary of the brand's vision to chart new paths and rewrite the real estate experience. Each billboard carries a set of striking symbolic visuals: a hand, an eye, the moon, a pigeon, and the sea, which together evoke wonder, exploration, and harmony. These elements reflect the essence of the spaces they provide, intertwining modern living with timeless beauty. Mainly utilizing black and white, this coloration gives the campaign a real minimalistic yet urbane feel, where that pop of bright yellow-orange for a logo catches one's eye. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Kulture's campaign.