A new out-of-home (OOH) campaign by Doroob has appeared across Cairo, particularly prominent in 6th of October City, promoting Juno Plaza Zayed. The campaign focuses on the concept of spaciousness and ownership, inviting potential buyers to own their space within the development. The advertisement combines a compelling visual with clear messaging about attractive purchasing options, following the previous OOH for Juno during August 2024. The billboard presents a panoramic view of Juno Plaza Zayed, showcasing the modern architectural design and expansive layout of the development. The image uses a cool color palette, with deep blues and purples dominating the sky, transitioning to softer blues and whites within the plaza itself. This creates a sense of openness and tranquility. The architectural rendering highlights the building’s clean lines, open spaces, and modern aesthetic. The perspective of the image gives a sense of looking down into an open central area of the plaza, emphasizing the theme of space. The text WE'RE GIVING YOU ALL THAT SPACE is positioned prominently at the top of the billboard in a clean, sans-serif font, reinforcing the campaign's central message. The word SPACE is uniquely formatted, with each letter separated by significant gaps, visually representing the concept of spaciousness. Below the image, the developer DOROB and the project name JUNO PLAZA are clearly displayed, along with the number 15855, presumably a hotline or shortcode for inquiries. The inclusion of 0% down payment and up to 6 years installments is strategically placed to attract potential buyers with accessible payment plans. The overall composition of the billboard is well-balanced and informative. The visual of Juno Plaza Zayed effectively communicates the modern and spacious nature of the development, while the accompanying text clearly outlines the key selling points, including the appealing financial options. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
