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All Your Favorite Games Are One App Away! NBA App's OOH to Invite You to Try for Free
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Awareness Campaign Branding Campaign

All Your Favorite Games Are One App Away! NBA App's OOH to Invite You to Try for Free

By INSITE OOH
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January 19, 2025 4 weeks ago
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1 minute, 31 seconds
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Uninterrupted basketball sction at your fingertips, NBA League Pass is your gateway to the NBA season, offering live and on-demand games for the ultimate fan experience. Subscribe monthly, snag a seasonal pass on NBA.com, or go all-in with an annual subscription on the NBA mobile app.

Basketball fans in Cairo were treated to a dynamic display of their favorite sport recently. A new out-of-home (OOH) campaign by the NBA Africa effectively grabbed attention across the city, promoting the NBA League Pass subscription service, following the brand's previous OOH appereance in Cairo during April 2024.

The visuals are a slam dunk, featuring a high-energy composition. A dominant background showcases the vibrant colors of an NBA basketball court, complete with the unmistakable center court logo. This energetic backdrop sets the stage for the campaign's message.

Front and center, a basketball soars through the air, mimicking a game-winning shot. This dynamic element is sure to catch the eye of passersby, instantly sparking their interest in the action. Superimposed on the basketball is the clear and concise message: "NBA League Pass. Download the NBA App. Try Now." The text utilizes bold, contrasting colors to ensure maximum readability against the backdrop. The iconic NBA logo sits prominently below the message, solidifying brand recognition.

This strategic use of visuals and text delivers a powerful message. The campaign doesn't just showcase the excitement of basketball; it provides a clear call to action, urging fans to download the app and experience the NBA League Pass for themselves. By incorporating a "Try Now" offer, the campaign cleverly removes any barriers to entry, enticing fans to explore the platform and immerse themselves in the world of NBA basketball.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign. 


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