Gulf Star Motors' new OOH campaign during the first week of January 2025, promoting the XPENG G6 and G9 models. The campaign utilizes hoardings placed throughout Dubai, aiming to increase brand visibility and generate interest in the upcoming 2025 models. This OOH initiative marks a significant step in establishing XPENG's presence in the competitive UAE automotive market, emphasizing the brand's focus on advanced technology and innovative design. The hoardings feature a predominantly dark grey background, providing a sophisticated backdrop for the showcased vehicles. Two XPENG models, the G6 and G9, are prominently displayed side-by-side, each in a dark metallic finish. The vehicles are positioned to highlight their sleek profiles and modern design elements. The XPENG logo, a stylized X, is positioned on the left side of the hoarding in a bright white, offering a clear contrast against the dark background. The tagline HAPPY NEW ERA FROM THE A.I. THAT'S AHEAD OF THE REST is placed above the vehicles in white lettering, emphasizing the brand's focus on artificial intelligence and cutting-edge technology. The bottom of the hoarding includes the website address XPENG.COM/AE and the key message G6 and G9 2025, starting from AED 159,500 in clear, readable font. The layout of the OOH advertisement is carefully considered, with a clear hierarchy of information. The brand name and logo are immediately visible, followed by the image of the vehicles and the key message about the models and their starting price. The inclusion of Arabic text alongside the English messaging demonstrates an understanding of the local market and an effort to connect with a broader audience. The color palette, dominated by dark grey and accented with white, creates a premium feel, reflecting the positioning of XPENG as a technologically advanced and sophisticated automotive brand. This OOH campaign by Gulf Star Motors effectively communicates the arrival of the 2025 XPENG G6 and G9 models to the UAE market. By utilizing strategically placed hoardings in Dubai, the campaign aims to maximize reach and generate buzz around the brand. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.