Although SEIKO is a globally recognized leader in watchmaking with a rich heritage and legacy, the brand has rarely ventured into out-of-home advertising This makes its latest outdoor campaign a unique opportunity to connect with audiences, reinforcing its message to inspire a new generation to Keep Going Forward and solidify its presence in a powerful marketing channel as the OOH advertisement the ad displays a masterful spirit of exploration showcasing the flagship “X Prospex” set against a sandy desert, giving a sense of adventure, as the Prospex collection is renowned for its exceptional durability, precision, and versatility, designed for professionals The tagline Keep Going Forward, perfectly emphasizes the brand's continuity For maximum visibility the advertisement was placed in a high-traffic area, targeting a diverse demographic, and horology collectors who appreciate precision and style. As SEIKO starts a new chapter in OOH advertising, admirers of the brand’s unparalleled craftsmanship are predicting a powerful presence in the OOH arena at present.