After four years away from Cairo’s busy billboard scene, SHATTA is back with a bold new campaign that caught up the billboards! Known for their high-quality textiles and home décor since 1986, SHATTA is reintroducing itself with a message that celebrates its long-standing success. Their last campaign, four years ago, focused on their rich history and craftsmanship, making them a trusted name in the market. The new billboards are simple yet striking. The black-and-white design, with bold patterns inspired by their fabrics, grabs attention right away. The phrase “33 Years, 33 Branches” proudly shows their growth and experience, while the mention of a new branch opening in the 6th of October builds excitement. Their website and tagline, “Your destination for quality since 1986,” are also included, keeping their message clear and consistent. Positioned on busy highways, these billboards do a great job of reminding everyone why SHATTA is a trusted name in home décor. Get more about this OOH campaign, formats, locations, and more by visiting MOOH, an OOH-dedicated analysis system, and Media Intelligence in Egypt and the UAE.