Poltrona Frau, the renowned Italian furniture maker, launched a new out-of-home (OOH) advertising campaign in Dubai during the first week of January 2025. The campaign utilizes uni-poles placed across the city to showcase the brand's sophisticated aesthetic, follows the brand's previous OOH appearance during February 2024. The visuals on the uni-pole advertisements are divided into two distinct sections. On the left side, a dark gray background provides a neutral backdrop for the brand's identity. The Poltrona Frau logo, a classic oval design with intricate detailing and the year 1912 within, is prominently displayed in white. Below the logo, the brand name is written in Arabic script, also in white. At the bottom of this section, the location information Jumeirah Street | Mall of the Emirates, and the website poltronafrau.me are presented in a smaller white font. The right side of the advertisement features a high-quality image of Poltrona Frau furniture in a staged interior setting. The furniture depicted includes a distinctive, rounded, olive-green armchair, a matching ottoman, and a stack of leather cushions in varying shades of gray. These items are placed on a rug with a black and white checkered pattern, adding a geometric contrast to the organic shapes of the furniture. The background of the image is a soft, off-white wall, creating a sense of calm and highlighting the textures of the furniture. The lighting in the image is soft and diffused, contributing to the overall feeling of elegance and comfort. The color palette of the advertisement is carefully chosen to reflect the brand's sophisticated image. The combination of dark gray, white, olive green, and shades of gray creates a sense of understated luxury. The use of natural tones and textures in the furniture image further enhances this feeling. This OOH campaign effectively communicates Poltrona Frau's brand identity to a Dubai audience. The clear visuals, refined color palette, and strategic use of text elements create a memorable and informative advertisement. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.