Leading real estate developers G Developments has popped up on Greater Cairo’s OOH arena with a new outdoor advertising campaign claiming that they have a newly established project in “New Kairo.” This is G Development's very first appearance on Cairo’s OOH scene. The campaign is heavily distributed across the city with multiple different visuals to reach the maximum number of potential buyers. G Developments already owns projects in the North Coast such as; Seashell, Seashell Ras El Hekma, Playa, Playa Ras El Hekma. One of the campaign visuals uses the main tagline “Revolutionizing spaces with artificial intelligence” highlighting the fact that G Development’s new project will consist of smart homes. The visual shows a drawing of houses next to each other taking the esque of abstract art. The visuals also use the phrase “NEW KAIRO” in bold and large print. Another visual uses the tagline “G developments is going east” portraying the previous project executed by the company which includes Seashell, PLAYA, Seashell Ras El Hekma, and PLAYA Ras El Hekma.” Another billboard uses the ad copy “A destination for tomorrow, and the future,” portraying the same style of abstract art showing figures of people walking. A separate visual uses the copy “An upscale integrated community” showing people riding bikes and standing next to cars. Also used in one of the billboards is the ad copy “Developed with sustainability at its very heart.” G Developments is launching a new project in New Heliopolis. They are offering apartments, twin villas and stand alone. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and the Emirates OOH-dedicated analysis system, and Media Intelligence.