Twist Music is an exciting new app designed to completely transform your audio entertainment experience and it has climbed right back up on Greater Cairo’s OOH platform with a new outdoor advertising campaign featuring Mohamed Ramadan’s new hit single. The campaign is heavily distributed across the city to reach the maximum number of listeners around Egypt. Twist Music’s previous successful OOH was during February 2024 and it was a launching campaign. The ad visual is striking with Mohamed Ramadan portrayed as a pharaoh in black and white. This maintains the approach and name of the released song which translates to “I Am The Country.” The main tagline used for the campaign translates to “Mohamed Ramadan’s New Song Exclusively on Twist Music.” The billboards prominently display Twist Music’s logo. Some visuals contain the logo solely raising brand awareness while other billboards advertise Mohamed Ramadan’s new song “I Am The Country.” The billboards use a purple hue as the backdrop. In color psychology, purple is associated with inner peace and emotional balance. It fosters a sense of tranquility and mental stability, bridging the gap between the spiritual and the physical realms, and encouraging a harmonious interplay between thought and action. Purple is both uplifting and soothing to the mind and nerves. Twist Music offers a user-friendly music streaming service. Enjoy unlimited skips and discover exclusive tracks tailored to your individual preferences and moods. Their vast library boasts a diverse selection, including Arabic and international hits across various genres like pop, rock, dance, and chill. Stream offline, savor high-fidelity audio, and even watch music videos – all with Twist Music. To find out more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.