Times Developments is an absolute A-lister when it comes to real estate and curating projects that exceed the public’s perception of what could and couldn't be, accordingly, they have released an OOH campaign raising awareness to create buzz around their new offering Avelin. This follows their previous appearance in December 2024. Avelin is an upscale endeavor that offers a full-fledged residential and commercial destination that brings together multiple elements of life within one location. Built on twenty-six feddans, a gargantuan area that carries this project to another level. The project offers fully finished apartments with many augmented features that help emphasize the critical stance that the brand promises with its promising stance; security, CCTV and cameras, parks, water features, a clubhouse, a commercial hub, a sports hub, restaurants, pools, and a gym all are features included with the location to create the perfect living experience for potential clientele. The visuals are very warm creating a very confident approach that the brand will be able to satisfy the customer and create a secure environment for the present and future. The usage of earthy tones helps emphasize this idea and supports the brand identity creating harmony with every characteristic associated with the brand. The logo appears centralized in the middle of the ad copy in white while utilizing a very elegant font that in this situation is a catalyst for creating harmony with the whole campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.