Aster Hospital released a DOOH campaign in the first week of January stating that they will do their best to get your smile. This campaign utilizes digital screens in Sharjah and this follows their previous appearance in November 2022. The brand is a well-established entity that has always promised and offered top-notch healthcare services with all the latest tech in the industry however the main focus of this campaign is centralized around two points which are very distinctive. The brand has a unique selling point that is needed in the country as it houses many nationalities with many languages accordingly the brand offers employees the capability to communicate in thirteen different languages, the second point would be that they offer specialized certified female doctors which could create a more secure environment for women. The visuals are very warm and create a sense of security utilizing both colors and visuals. The ad copy hosts the tagline “We do our best to see your smile” which is the brand’s signature moto and ideology but on the other hand “Specialized care for women provided by our female doctors” is the new addition to the brand’s roster of offerings both create a sense of comfort for all female bystanders and motorists to go and take the step and take their medical services from Aster Hospital. For the visuals they used a group of women smiling while being ethnically diverse which supports their offering while using the brand’s signature color to wrap it all up. Learn more about DOOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.