Nestlé Egypt continues to surprise its fans with bold and colorful outdoor campaigns. After the success of its previous Nescafé Cold Brew campaign, which added a modern twist to coffee marketing, the brand is back, this time with a playful and energetic twist—introducing the Tola candy bar campaign across Greater Cairo. The campaign's vibrant visuals, featuring a young man holding a Tola bar against a lively background filled with fun doodles and bright colors, radiate a carefree and adventurous vibe. The tagline which translates to Caramelized the world cleverly ties into the product's caramel core, adding a playful and creative layer to the campaign’s message. It presents the Tola bar as a delightful indulgence that sweetens even the most ordinary moments. Strategically placed on key roads and in high-traffic areas, the billboards ensure maximum visibility and brand recall. By tapping into youthful energy and everyday joy, this campaign positions Tola as a fun, on-the-go treat for anyone looking to add a little sweetness to their life. With its upbeat tone and eye-catching visuals, Nestlé once again demonstrates its knack for engaging the Egyptian audience through relatable and cheerful messaging. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.