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Egyptian menswear brand Concrete has just started to evolve the artwork of their recently launched campaign for the Spring/Summer Collection.

  With new images that imitate the instant photo frames, the ads display  the four icons that the brand has been using since 2017 in more casual  style that convey that summer feeling. The ad copy sticks to the  previous slogan at the bottom of the ads, inviting viewers to “Shop like  #concreteicons at your nearest store”.

The new ads started to  spread in the very last days of April and use a large variety of OOH  types and sizes across the Greater Cairo.

Concrete evolves Spring/Summer campaign-00
Concrete evolves Spring/Summer campaign-00

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