Sharrai is the official online hub and mobile app for Souq Al Haraj, Sharjah's renowned car market. This platform is your go-to resource for discovering a diverse selection of vehicles from various brands and price points, helping you find the perfect car that aligns with your needs and budget. Sharrai launched a new OOH campaign on Dubai’s streets expanding its business during the first week of January. This campaign is a single-format one utilizing hoardings across the city. Sharrai’s previous successful OOH campaign was during November 2022 when it was confirming brand identity with the tagline “All Tastes, Satisfy,” and “Buy Smarter.” Sharrai is currently back on track with a new campaign that uses the main tagline “Your Digital Showroom For Buying & Selling Cars.” The large OOH campaign portrays a smartphone whereas on one side a slope going up to the phone is shown that says “Sell”. On the other side of the smartphone there’s a slope going down starting from the phone and a car is displayed on the slope going down to what seems like the ground and this slope has the ad copy “Buy.” The smartphone shows a page demonstrating the same car which has been bought, that is going down the slope. A slogan is used under the prominently displayed logo of Sharrai and that is “Buy. Sell. Smarter.” Sharrai’s official website domain is then displayed. There’s a call for action on the billboards which is to download the app via Google Play or App Store. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.