In a city where advertisements compete fiercely for attention, a mysterious new OOH campaign has taken over Greater Cairo. Featuring the renowned Egyptian actor Alaa Morsy dressed as the Joker, the campaign’s dark and captivating design has sparked a wave of curiosity. The billboard, with the cryptic tagline الجوكر مش في الموود, The Joker out of the Mood, leaves viewers intrigued, offering no clear hint about the purpose behind the campaign. Alaa Morsy, who confirmed his involvement on his official social media, is a familiar face in Egyptian cinema, known for his ability to switch effortlessly between comedic and serious roles. His portrayal of the Joker in this campaign raises many questions—why this character, and what message is being conveyed? With no official announcement yet, speculation is rife. Some wonder if it’s a teaser for an upcoming movie, a theatrical performance, or perhaps a clever marketing stunt with a surprise reveal. What makes this campaign stand out is its minimalistic yet powerful approach. The slogan’s playful ambiguity, paired with Morsy’s intense Joker look, draws the public in, sparking curiosity and conversation. By spreading across Greater Cairo’s most prominent locations, the campaign has succeeded in making people stop, look, and wonder. Whether it’s entertainment or something more, one thing is certain—it has everyone talking. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.