ASA Development has launched an out-of-home (OOH) advertising campaign across Cairo to promote its West Walk Business Center. The campaign utilizes large format billboards to showcase the development and attract potential investors and businesses. The visuals on the billboards feature a daytime rendering of the West Walk Business Center. The building is depicted as a modern, multi-story structure with clean lines and a neutral color palette of beige, white, and brown. The rendering emphasizes the building's contemporary architecture and its integration into a landscaped environment with greenery visible in the foreground. The dominant color of the billboard background is a bright blue, which provides a strong contrast to the building rendering and ensures high visibility. The text WEST WALK is displayed in large, white, bold letters across the center of the billboard, making it instantly recognizable. Below the project name, the tagline YOUR CLINIC IN WEST SOMID is written in a smaller, white font. This targets a specific segment of potential tenants: medical professionals, it is also worth mentioning that there are different ad faces with different background colors. A key piece of information, FROM 130.000 DOWNPAYMENT, is prominently displayed to attract potential buyers with accessible payment options. This is also written in white lettering. The ASA Development logo is positioned in the bottom right corner of the billboard, along with the hotline number 15921. The logo is relatively small, maintaining focus on the project itself, but still clearly visible for brand recognition. The overall design of the OOH campaign is clear and concise. The use of a bright blue background, large white text, and a realistic rendering of the business center ensures that the message is easily conveyed to passing motorists and pedestrians, also among the different visuals colors and style in the other ad faces with the inclusion of key information like the down payment amount and hotline number provides potential customers with the necessary details to take the next step. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.