The UAE's real estate market is booming, capturing international interest with its impressive development and stunning architecture. While other countries in the Gulf region are also experiencing growth in this sector, the UAE stands out as a leader, significantly benefiting the nation's economy. In Sharjah, traditional billboards are advertising an upcoming real estate event that promises exceptional business prospects for both the property industry and investors. Sharjah Real Estate Expo’s previous successful OOH appearance was during January 2024 which means that this event happens annually every January. The bright and captivating color the visuals use is bound to grab the attention of many passersby. The color used is a hue of orange. Orange is an energetic color often associated with enthusiasm and excitement. The campaign uses the ad copy “50% Discount on Registration Fees,” while also highlighting that the event & exhibition will be hosted from the “25-22 2025 JAN.” The billboards also point out the location of the exhibition which will be at “Expo Centre Sharjah.” The majority of the billboard space is used to largely display the title of the event which is “Sharjah Real Estate Expo.” The billboards display the website and number for additional information as well as highlighting sponsors and social media pages. Acres’ logo is also prominently portrayed in the visuals. There are academic sponsors, a media sponsor, official sponsors, and silver, gold, and platinum sponsors. The campaign is a relatively new one which was released during the first week of January. The campaign is a multi-format one that utilizes unipoles, lampposts, and hoardings. See more about outdoor advertising and the latest OOH campaigns in the United Arab Emirates by checking the various areas of Insiteopedia