After its last out-of-home campaign for Black Friday sales, Bosch is making a comeback on the streets of Greater Cairo. the running campaign utilizes white lucid billboards featuring Bosch appliances which include a fridge, dishwasher, and washing machine, the billboards showcased the major sale of 35% in a wide selection of these high-quality appliances, prominently displaying the announcement, and capturing attention with bold letters, as an excellent opportunity to upgrade your kitchen or laundry room the global leader in home appliances technology billboards display a powerful slogan Invented for Life, in large, emphasizing that every product developed by Bosch is designed with a focus on improving the quality of life for all users to make life easier, safer, and more enjoyable through technology. The slogan encourages consumers to think about how Bosch products contribute to their routines and well-being, moreover represents the values that guide the company's development strategy. Regarding placement, the campaign dominates the city's main roads including the 6th of October bridge, west Cairo, and Ring Road, this strategic locations are designed to enhance visibility and showcase Bosch's commitment to product excellence, and represent a positive social impact Reveal more about Bosch’s OOH campaign, formats, locations, and more by visiting MOOH, an OOH-dedicated analysis system, and Media Intelligence in Egypt and the UAE.