Empire Developments’ OOH campaign across Dubai and Sharjah to promote its Lakeviews project. The campaign utilizes large format hoarding strategically placed to maximize visibility and reach a broad audience. The hoardings feature a predominantly dark background, creating a sophisticated and modern feel. The EMPIRE DEVELOPMENTS logo is displayed prominently, ensuring clear brand recognition. The project name, EMPIRE LAKEVIEWS, is also clearly presented, often in a contrasting font or color to distinguish it from the developer's name. The campaign's key message centers around attractive payment plans. The phrase STRAIGHT 1% is emphasized, indicating a simplified payment structure. This is reinforced by the Arabic translation meaning fixed payment plans. The phrase NO BULLET PAYMENTS and its Arabic equivalent further clarifies the financial advantages offered. A contact number (055 289 6500) is also included for direct inquiries. The use of a dark background with white or light-colored text ensures high readability, even from a distance. The placement of the logos, project name, and key selling points is consistent across the hoardings, creating a unified brand experience. By focusing on simple messaging and clear financial incentives, Empire Developments' OOH campaign effectively communicates the value proposition of the Lakeviews project. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.