The authentic taste of Coca-Cola, a timeless magic, has delighted the world for over a century, deserving of recognition. Coca-Cola has climbed up on Greater Cairo’s OOH arena announcing that it is currently the main sponsor of Egypt’s beloved Al Ahly SC football team. Coca-Cola’s previous successful OOH appearance was during September 2024 featuring the renowned artist Mohamed Ramadan when the brand was celebrating more than 100 years of success. Coca-Cola is currently back on billboards with vibrant and captivating visuals that are bound to grab the attention of Egypt’s Al Ahly supporters. One of the ad visuals uses the tagline “Drink Coca-Cola and gather the most important moments of your life,” while portraying 6 cans of Coca-Cola with football players and football coaches, while the can in the center portrays Al Ahly SC’s logo. The background consists of two halves, one half shows a football field and the other is colored in bright red, which is the main color for both Coca-Cola and Al Ahly team. Another ad visual uses the tagline which translates to “The match has a better taste with Coca-Cola, drink it cold,” portraying dedicated supporters watching a match with Al Ahly SC’s t-shirt on while drinking Coke. A separate visual displays Al Ahly team in a group circle hugging each other happily after winning a match with the Coca-Cola typo around them. The slogan “Its magic is real” is used in this visual. All the billboards display Al Ahly SC’s logo along with Coca-Cola’s logo while using the slogan “The Official Drink of Al Ahly SC.” You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and the Emirates OOH-dedicated analysis system, and Media Intelligence.