Sorouh Developments has launched a branding OOH campaign across Cairo to solidify its market presence and communicate its core values. The campaign utilizes a clean and professional design, focusing on brand recognition and a clear message of progress. The billboards feature a dark navy or charcoal gray background, providing a sophisticated and authoritative backdrop. The Sorouh Developments logo, a stylized representation of rising structures, is prominently positioned, immediately establishing brand identity. The tagline A Step Forward, reinforces the company's commitment to growth, innovation, and forward-thinking development. Below the main branding elements, the campaign showcases smaller logos of specific projects: RoseVil, Citadel, Entrada, and Entrada Avenue, under the phrase Proudly Developed. This links the Sorouh brand to its portfolio of developments, demonstrating its experience and expertise. A call to action, DISCOVER MORE 16101, encourages viewers to contact the company for further information. A small tax identification number is visible in the bottom left corner. The campaign's color palette is restrained and professional, using primarily white and shades of gray against the dark background. This creates a sense of stability and trustworthiness. By strategically placing these billboards throughout Cairo, Sorouh Developments aims to enhance brand recall and communicate its commitment to progress within the real estate market. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.