Al Borouj Misr's OOH campaign in Cairo to promote its Sixty Heliopolis project. The advertisements aim to reach a broad audience and communicate the project's value proposition. The billboards features the project's name, 6ixty Heliopolis, in a modern, stylized font against a solid brown background. This section also includes the project's hotline, 16257. The other half of the billboard showcases a photorealistic rendering of the 6ixty Heliopolis complex. This rendering depicts a modern, multi-story building with visible retail spaces and landscaping, giving potential customers a clear visual representation of the development. The Al Borouj Misr logo is subtly placed within this image, linking the project to the developer. The campaign's color palette is primarily neutral, using browns, grays, and whites. This creates a sophisticated and understated aesthetic. The tagline, YOUR DAY, WELL SPENT, is positioned below the rendering, suggesting that the development offers a desirable environment for spending time, whether for work, leisure, or shopping. By placing these billboards in prominent locations across Cairo, Al Borouj Misr seeks to generate interest and awareness for 6ixty Heliopolis. The combination of clear branding, realistic visuals, and a concise tagline effectively communicates the project's key attributes to the target audience. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.