Rexona has just revealed its latest out-of-home campaign in Cairo, continuing to drive momentum from the campaign that ran previously. While the earlier campaign was all about motion and energy, this time, Rexona has emphasized long-lasting protection with the tagline: Continuous Protection for 72 Hours. Tapping into the reliability and endurance needs of the everyday consumer, Rexona positions itself as an essential product of cosmetics and personal care to bring confidence throughout the day, come what may. A big, bright blue background echoes the brand's identity, and bold white text ensures clarity and instant readability of the core message. The featured athletes and fitness enthusiasts not only align with the energetic image of the brand, but also resonate with its promise of durability and performance. The key ad copy 72 Hours of Continuous Protection Unlike Any Other further seals the brand positioning of a dependable choice, whether for active or everyday users. The clean visuals and relatable figures are a great way to make the campaign approachable while still being professional. The Rexona campaign is situated at high-traffic areas: major highways and city hubs that guarantee maximum exposure to commuters. This positioning capitalizes on Cairo's bustling streets, where prolonged traffic offers brands the perfect window to make an impression. By occupying the most sought-after billboard spots in key areas, Rexona not only reaches a broad audience but reinforces its presence as a leader in the personal care market. The geographic spread of the campaign underlines a clear comprehension of the city's pulse and makes sure the message reaches and resonates with diverse consumer groups. Get more about Rexona’s OOH campaign, formats, locations, and more by visiting MOOH, an OOH-dedicated analysis system, and Media Intelligence in Egypt and the UAE.
