INSITE OOH Media Platform

Almarai has launched another creative outdoor campaign in Cairo, once again highlighting its delicious cheese range. Featuring renowned actress and singer Donia Samir Ghanem as the brand ambassador, the campaign cleverly engages passersby with a playful and visually appealing concept that uses die-cut billboard designs.

This recent campaign retains the familiar tagline “The cheese you wish for”, reinforcing brand consistency while creatively reintroducing the product. The use of Donia Samir Ghanem is a strategic choice, as her warm personality and popularity resonate well with local audiences, enhancing trust and relatability.

The campaign’s innovative die-cut design sets it apart from conventional OOH advertising. By combining vibrant imagery with a smart layout, Almarai ensures that its product remains at the center of attention. Positioned across high-traffic areas in Cairo, these billboards effectively capture consumer interest, blending entertainment with brand messaging. Moreover, by maintaining the tagline from its previous campaign, Almarai reinforces its identity while capitalizing on an already successful marketing message.

In a competitive market, this campaign’s memorable visual elements and trusted ambassador make it stand out, appealing directly to the Egyptian family’s desire for high-quality, tasty cheese. Almarai, once again, proves it understands what its audience truly craves.