Legendary home appliances brand Dyson pops up on Dubai’s major OOH scene with a new campaign raising awareness on their latest release; the Dyson Airwrap i.d.. The campaign is a relatively new one which was released during the first week of January which means that this latest innovation goes parallel with the beginning of 2025. The campaign is a single-format one which utilizes unipoles and it follows Dyson's prior successful OOH appearance which was during April 2024 when it was advertising for their latest Airstrait launch. Dyson is currently back on billboards stronger than ever with striking and captivating visuals featuring the model Daisy Casey Trinder. The campaign uses the main tagline “Perfect curls, personalised to you” portraying Daisy curling up her curls with the new device with bronze-red hair which looks professionally dyed. The billboards also use the ad copy “Exclusive colour only at Dyson.ae.” The model is portrayed against a white backdrop to make the color and styling of her hair really stand out. White frequently symbolizes innocence and purity, lending a clean and airy feel to designs making it the perfect color for the campaign. Another visual portrays a model that has curly black hair holding what seems to be like a diffuser with Arabic ad copy which translates to “Drying. Curling. Styling. Smoothing and Distributing.” A separate ad visual portrays a model with straight dark hair holding the Dyson Airwrap i.d. but instead, she’s using it to blow dry her hair. This campaign really reflects that one device can do it all. The product is also Dyson's first bluetooth enables multi-styler and dryer. See more about outdoor advertising and the latest OOH campaigns in the United Arab Emirates by checking the various areas of our Insiteopedia