Hardee’s released a campaign in the first week of January utilizing mega coms, digital screens, lampposts,s and hoardings all around Dubai and Sharjah. This follows their previous appearance in November 2024. In a delicious attempt to grace the taste buds, the brand decided to create an offering that is intriguing and exciting. The brand is offering items that are undeniably tasty the two new items added to the roster are curated specifically for crispy chicken lovers as their preferred choice of protein accordingly the two items have a twist that creates a staple point for the items that add more character and embosses the brands' characteristics. The two items are the “Chicken Jalapeno Ranch” and its first cousin the “Chicken Ranch” a new endeavor introducing the very popular star when it comes to sauces, a great addition to the brand’s roster and powerful promise to commit to. The visuals are simple and straight to the point showcasing the two delicious items hosted by the “Tornado” logo in fiery colors that resemble both the brand’s signature color and the exciting offering while also not forgetting to grab the attention of motorists and bystanders, the background is in black with a swirl effect that symbolizes the main idea of the campaign while contrasting the bright colors of the other elements of the ad copy. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating its different sections.