New outdoor campaign from Shell

Oil & Gas company Shell can be seen on the roads of Egypt with a new outdoor campaign to promote their brand of engine oils Helix.

  As one of the sponsors of Egypt’s National Team, the ads feature the  leading players over a football field, with ad copy that informs viewers  of the performance of their Helix range of engine oils.

The  campaign started to spread during the last week of April and uses  uni-poles, billboards, T-Poles, flags, gates and serial combinations  across the Greater Cairo.