Oil & Gas company Shell can be seen on the roads of Egypt with a new outdoor campaign to promote their brand of engine oils Helix. As one of the sponsors of Egypt’s National Team, the ads feature the leading players over a football field, with ad copy that informs viewers of the performance of their Helix range of engine oils. The campaign started to spread during the last week of April and uses uni-poles, billboards, T-Poles, flags, gates and serial combinations across the Greater Cairo.
