INSITE OOH Media Platform

The latest out-of-home (OOH) campaign by AW Rostamani for Chery in Dubai promotes the new Chery Tiggo 9 with a focus on elegance and modernity. This campaign follows the previous successful launch of the Chery Tiggo 8, which had gained significant attention in the region. AW Rostamani continues to emphasize Chery’s luxury and innovation, aiming to further strengthen its brand presence in the competitive UAE automotive market.

The current campaign is notable for its extensive use of diverse advertising mediums. Digital screens across high-traffic areas prominently showcase the sleek design of the Chery Tiggo 9, while large hoardings, rooftop billboards, and uni-poles spread across key locations in Dubai ensure high visibility among different audiences. The strategic placement of these media channels is designed to reach both local residents and visitors, reinforcing Chery’s image as a premium vehicle brand.

With the Arabic tagline "Unmatched Elegance" and its English counterpart "Crafted for Pure Elegance," the campaign delivers a powerful and consistent message of style and sophistication. By building on the momentum of the previous campaign for the Tiggo 8, AW Rostamani has effectively positioned Chery as a leading contender in the regional SUV market.