INSITE OOH Media Platform

IL Cazar Developments’ OOH campaign promoting GLEN, its project in New Cairo. The campaign utilizes different combinations and ad faces to fit each format, one of them is a distinctive two-tiered double-decker billboard design, creating a strong visual identity. Most of the ad faces contain a stylized image of a woman's face rendered in a high-contrast, two-tone palette of deep red and black. The tight cropping focuses on the profile, suggesting introspection. The IL Cazar logo, a simple white sans-serif typeface, is positioned discreetly in the lower left corner, accompanied by "19791," while "New Cairo" appears in smaller white font in the top left.

The visuals maintain the red and white color scheme. The project name, "GLEN," is presented in large, bold, white capital letters against the red background. Above "GLEN," the tagline "living pathways" is written in a smaller, white, sans-serif font, suggesting a focus on community and connectivity. This tagline implies a lifestyle centered around movement and exploration.

The consistent use of red and white across both sections creates a unified and easily recognizable brand presence. The high contrast of these colors ensures visibility from a distance. The prominent placement of the project name in large, bold lettering on the lower section ensures clear communication of the development's identity. The strategic positioning of the IL Cazar logo and tagline provides necessary branding information without overwhelming the overall visual impact.

This OOH follows IL Cazar’s previous campaign launched during October 2024.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.