INSITE OOH Media Platform

Crystal, one of Egypt's leading manufacturers of edible oils and vegetable ghee, launches a brand new outdoor advertising campaign, communicating both the brand's commitment to quality and its care for the health of consumers. The campaign hosts Egyptian actress Dina Elsherbiny, a household name for her strong on-screen presence, rand elatable image, alongside breathtaking visuals of sunflower fields. 

Following their prior appearance, the new campaign hosts the tagline, "We go to the end of the world for their health in this world," reiterating Crystal's promise of nourishing products while emphasizing how far the brand goes to ensure the well-being of its customers.

The slogan and Dina Elsherbiny’s presence add a layer of credibility and relatability to the campaign. With her down-to-earth charm and commitment to social causes, Elsherbiny is ideal to drive Crystal's message home. Her involvement not only extends the reach of the campaign but also helps position Crystal as a brand that cares about more than just profits-it cares about the people it serves.

To inquire more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.