La Germania Marks 140 Years of Crafting Quality Stoves with Chef Mirette Aly on Cairo’s OOH
La Germania, part of the renowned Elaraby Group, has turned heads all over Cairo with their latest outdoors advertising campaign, celebrating 140 years of specializing in stoves and home appliances. This ad is a tribute to more than a century of expertise, reliability, and a brand which has become part of so many kitchens. Following previous campaigns that were focused on durability and innovation, this one takes a step back to acknowledge the journey and legacy leading them to this day.
The visuals are confident with an added touch of familiarity and expertise courtesy of Chef Mirette Aly, one of Egypt's most renowned chefs. It is shot in a warm, inviting kitchen where Aly confidently stands beside one of the La Germania stoves, exuding professionalism and friendliness at the same time. Her presence adds elements of trust and credibility to the campaign, reinforcing subtly that La Germania prioritizes enabling chefs and home cooks and everyone in between. Above this image, they proudly boast, in bold and easy-to-read text, "140 Years Specializing In Gas Stoves." The warm color palette and polished design give the visuals an air of professionalism while still feeling approachable.
Regarding placement, La Germania's campaign is well-placed at high-traffic spots across Cairo: along major roads, busy junctions, and key urban hubs. These billboards aren't tucked away but are placed exactly where they should be to grab the attention of drivers, commuters, and pedestrians.
Reveal more about La Germania’s OOH campaign, formats, locations, and more by visiting MOOH, an OOH-dedicated analysis system, and Media Intelligence in Egypt and the UAE.
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