Shop, Eat, and Vibe All in One Place at MOTB Season 12 Now on Dubai’s DOOH
MOTB has climbed up on Dubai’s DOOH platform with a new campaign raising awareness of the new entertainment event that will be hosted in the heart of Dubai as the new year starts. The campaign is a relatively new one which was launched during the first week of January. The campaign is a single-format one which utilizes digital screens across Dubai in the UAE. This is MOTB’s first appearance on OOH and is its 12th season of the event.
The campaign visuals highlight that Etisalat and and Dubai Shopping Festival are the main organizers of the event. The ad copy also highlights that the event will be hosted from the “3rd of January to the 12th.” The visual portrays a snapshot of an event with many people standing on the left and right side of the billboard, enjoying their time. The event is seen to have red umbrellas where different products are sold and different services are offered. In the center of the campaign there’s a girl holding an animated skateboard and wearing bright animated shoes. The campaign adopts a neon color palette giving festive vibes and which is bound to grab attention on the roads.
The ad visual also highlights main sponsors of the event which include; AW Rostamani, Etisalat and, Commercial Bank of Dubai, Emarat, Talabat and Virgin Mega Store. MOTB, the flagship alternative shopping destination for Dubai Shopping Festival, is making its comeback in the vibrant heart of Dubai Design District.
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