INSITE OOH Media Platform

In a vibrant collaboration with Joe Jonas, Scotch & Soda launches its latest campaign on Dubai's outdoor advertising scene. Known for its eclectic designs, the Amsterdam-based fashion brand continues to make a strong impression with bold, stylish visuals that reflect its unique personality. The campaign, featuring Joe Jonas, taps into both his star power and the brand’s essence of free-spirited creativity.

This isn’t the first time Scotch & Soda has opted for a striking outdoor approach. Their previous campaign in Dubai was a vivid expression of individuality and fashion-forward thinking, highlighting the tagline “Express Yourself Through Clothing.” Moving from that theme to a star-studded partnership adds a fresh dimension, appealing to a broader, more diverse audience while retaining the brand’s core identity.

The current campaign utilizes unipole displays across key locations in Dubai, ensuring maximum visibility. The creative execution, which combines scenic desert backdrops with modern aesthetics, aligns perfectly with the city’s vibrant cultural mix. By merging international celebrity appeal with local relevance, Scotch & Soda elevates its brand presence and reinforces its connection to fashion-conscious consumers.

Overall, this collaboration with Joe Jonas positions Scotch & Soda as a brand that thrives on creativity, individuality, and global flair—an ideal fit for Dubai’s dynamic environment.