Super Saving Monthly Account from Egypt Post with 14% Interest on OOH
Egypt Post has launched a new out-of-home campaign in Cairo promoting its "Super Savings Monthly" account. The campaign utilizes large format billboards to communicate the account's key benefits and encourage customer engagement, following the brand's previous OOH campaign during April 2022.
The visuals are dominated by a dark green background, providing a strong contrast for the other elements and ensuring high visibility. The most prominent visual feature is the large, red number "14%," representing the advertised interest rate. This percentage is positioned centrally and in a substantial font size, immediately drawing the viewer's attention. The percentage symbol is rendered in orange, adding another layer of contrast and visual interest.
To the right of the percentage, the Arabic text (Super Savings Monthly) is displayed in white, clearly labeling the advertised product. Below this text, a graphic featuring several stylized bundles of banknotes is included. Each bundle is tied with a red ribbon, reinforcing the connection to the 14% interest rate and suggesting financial growth.
The Egypt Post logo, featuring the stylized bird and the text "EGYPT POST," is placed in the top left corner of the billboard. This placement ensures brand recognition without overshadowing the central message. In the bottom right corner, a smaller number, "16789," is displayed, likely a short code or customer service number for further inquiries. Below this number, smaller text provides additional details, though the specific content is difficult to discern from available images.
The bottom of the billboard features the Arabic text (Super Savings Monthly Account) in a slightly smaller font than the text at the top right, further reinforcing the product being advertised. Finally, small print at the bottom left states (Terms and Conditions Apply), which is standard practice for financial advertising.
The overall layout of the billboard is clear and well-organized. The key information is presented in a hierarchical manner, with the interest rate being the most prominent element, followed by the product name and the Egypt Post branding.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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